This is a pretty exciting day for fans of Polaroid, instant photography and the Impossible Project. It seems Impossible has acquired the naming rights and intellectual property associated with the Polaroid brand and from now on will be known as Polaroid Originals.
Even more exciting is the fact that they have announced the soon to be available OneStep2 camera. Availability is said to be around mid-October. I really like the design, blending obvious inspiration from the popular 70's Polaroid cameras with an updated aesthetic plus some modern features like a build in Li-Ion batter and charging via USB. That means that the new "i" film packs don't have a built in battery and so cost a bit less that the 600 series film I reviewed earlier (YES!!), but of course won't work with the classic cameras. The classic camera film remains available so that's good news as well.
The price, at $US99, seems reasonable given this small, scrappy, companies limited resources. In fact the whole thing seems like a minor miracle given the daunting odds they faced in this undertaking. Since I already have a working 600 series camera I'm not sure I'll be ordering a new one just yet, but I'll see.
Film isn't dead, not by a long shot.
I recently was given an old Kodak Brownie Camera, the Target Six-16, produced between 1946 and 1951. The camera itself isn't extraordinary, perhaps millions of these were made and I'm sure there are still quite a few out there at garage sales and tucked away in attics . What is interesting about this particular example is that it came with the original box and instruction manual which, in and of themselves, are interesting historical objects. The camera is about as simple as a camera can be, just a box with a lens/shutter and spools for the film, plus a rudimentary viewfinder. Simple, cheap and thus ubiquitous.
One neat little touch that I quite like is the Art Deco front plate. It evokes images of the 1920's and 30's and some kind of historical glamour even though the camera itself was made fifteen or twenty years later than that time period.
A nice premium mediocre touch.
To quote wikipedia "During its heyday, Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress."
I guess everyone could use some of that.