This is a pretty exciting day for fans of Polaroid, instant photography and the Impossible Project. It seems Impossible has acquired the naming rights and intellectual property associated with the Polaroid brand and from now on will be known as Polaroid Originals.
Even more exciting is the fact that they have announced the soon to be available OneStep2 camera. Availability is said to be around mid-October. I really like the design, blending obvious inspiration from the popular 70's Polaroid cameras with an updated aesthetic plus some modern features like a build in Li-Ion batter and charging via USB. That means that the new "i" film packs don't have a built in battery and so cost a bit less that the 600 series film I reviewed earlier (YES!!), but of course won't work with the classic cameras. The classic camera film remains available so that's good news as well.
The price, at $US99, seems reasonable given this small, scrappy, companies limited resources. In fact the whole thing seems like a minor miracle given the daunting odds they faced in this undertaking. Since I already have a working 600 series camera I'm not sure I'll be ordering a new one just yet, but I'll see.
Film isn't dead, not by a long shot.